Be Bold with the wet look trend & Elizabeth Arden

makeup category is experiencing a texture revolution with products that give
consumers a unique sensorial experience. Indulge with Elizabeth Arden’s New Fall
2016 Liquid Assets Color Collection, a luxurious wet collection
that is
comprised of innovative fluid textures with rich color intensity and
long-lasting finishes. Dress your lips in rich color and high shine, show-off
your eyes with striking graphically-lined lids and get the luminous glow women

on the bold with a wet makeup finish that is sexy and extremely wearable. With
Elizabeth Arden’s
new water-based formulas, your rich makeup look is easier to
create than ever; just one swipe of liquid lipstick or eye liner is necessary
for mega-color payoff. The unique composition of the highlighter breaks into a
creamy wet texture to create instantly radiant skin with a dewy, translucent
finish—no brush necessary.

wet look trend is still huge on the runways and the red carpet,” says Rebecca
Restrepo, Elizabeth Arden Global Makeup Artist. “And it’s very wearable for
every day, too. The liquid textures in this collection are easy to apply and
create a dramatic effect. I love the versatility—one swipe makes a statement,
but if you want something even more striking you can layer and build. If you
wear the lipstick, eyeliner and highlighter together, make sure the rest of the
face is matte.”

Liquid Assets Color Collection

Color Bold Liquid Lipstick, £18

high impact lip color combines the coverage and intensity of a lipstick with
the finish of a gloss. Using the unique flocked tip applicator, push the lever
of the click pen up to release just the right amount of product. Lips are
saturated with intense color while rich emollients leave them feeling
luxuriously moisturized and comfortable with long-lasting color that doesn’t
feather or bleed. (The packaging is so sleek & precise for easy application, and the lippie lasts for hours!)

Shades: Extreme
Pink, Daring Beige, Luscious Raspberry, Pink Lover, Fiery Red, Fearless Red,
Passionate Peach, Seductive Magenta

Color Bold Defining 24HR Liquid Eye Liner, £18

This smooth liquid eyeliner defines eyes with
bold, high impact color with the lasting benefits of 24-hour wear. The micro-fine
applicator tip glides on with ease to create a precise, calligraphy-like look
directly on the lash line. The applicator is ideal for creating a range of makeup
looks from delicate everyday or classic cat eye to high drama and runway-ready.
The buildable formula is waterproof, smudge proof, transfer proof, sweat proof,
and quick drying.

Shades: Dark
Valentine, Gilded Brown

EDITION Beautiful Color Bold Illuminating Liquid Highlighter, £26

limited edition golden liquid highlighter that offers a translucent,
lightweight veil of shimmer. The luxurious wet formula cools upon contact and
blends seamlessly with skin to create a luminous, healthy-looking glow without
disrupting the makeup underneath. The netted pot delivery system ensures the
perfect amount of product for each application.

Shade:Golden Kiss

Elizabeth Arden Fall 2016 Liquid
Assets Color Collection will be available in department stores nationwide and
on beginning 7th September 2016.